National Watch on Images of Women in the Media

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Organization Type: 
NGO - Non Government Organization

In Canada, the National Watch on Images of Women in the Media (MediaWatch) Inc is a bilingual (French and English) media-monitoring organization. It became an autonomous organization in 1983, originating as a sub-committee of the National Action Committee on the Status of Women. National Committee members are women who are experts in their fields. MediaWatch relies on their expertise and contacts to ensure that it can successfully reach its goals.
Its main objective is to have a media environment in which women are realistically portrayed and fairly represented in all their physical, economic, racial and cultural diversity. It does this by educating media industries, government, and the public. It conducts research and encourages community action.
In a recent research project in partnership with the University of Toronto it investigated the response of "tweens" (11 - 14 year old girls) regarding the effect of media on body image and self-esteem. The results were distributed to appropriate groups/individuals/agencies to be used to educate the general public, media organizations, and industry regulators.
Over the years, MediaWatch has influenced public policy, educated and mobilized consumers to advocate for change and contributed substantive research to the field. Through research analysis and public education, MediaWatch works with and trains health professionals, educators, researchers, students, community members, and media and industry personnel on how certain media portrayals of women and girls affect individuals' body image and self-esteem of individuals.

Street Address: 
204-517 Wellington St
City: 
Toronto
Province: 
Ontario
Postal/ZIP Code: 
M5V 1G1
Internal Notes : 
Empty record- no contact info found , and I have no idea how to categorize this at all....