Complaint letter to Health Canada: Pfizer "toe-tag" ad

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Resource Language: 
English
Translated Title: 
Lettre de plainte à Santé-Canada: publicité « étiquette d'orteil » de Pfizer, 2004.
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Anne Rochon Ford
Publisher: 
Women and Health Protection
Publication Date: 
January 2004

This letter to Health Canada argues that the pharmaceutical manufacturer, Pfizer, has been running television ads with misleading information on cardiovascular risks and using Canadian's fear of death from heart disease in order to promote sales of its product.  It urges Health Canada to take regulatory action on this campaign.

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