Myth: direct-to-consumer advertising is educational for patients
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Translated Title:
Mythe : la publicité s’adressant directement au consommateur permet d’informer le patient
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Online
Discusses and debunks the idea promoted by drug companies that direct-to-consumer advertising of prescription drugs has health benefits for patients. Discusses the risks for patients being prescribed unnecessary drugs, and the astronomical costs that legalizing DTCA in Canada could entail.
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Available online.
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Includes bibliographical references.
The Canadian Women's Health Network and the Centres of Excellence for Women's Health program are financially supported by Health Canada through the Women's Health Contribution Program. The views herein do not necessarily represent the official policy of Health Canada.