‘Get with the Program!’: pharmaceutical marketing, symptom checklists and self-diagnosis
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Reviews and analyzes disease awareness campaigns sponsored by pharmaceutical companies that use self-diagnostic tools. Uses the example of premenstrual dysphoric disorder (PMDD) to discuss how the marketing of self-diagnosis can change the patient into a consumer to achieve the aims of drug companies. (Abstract only)
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Abstract only is available without subscription.
doi: 10.1016/j.socscimed.2011.05.054.
The Canadian Women's Health Network and the Centres of Excellence for Women's Health program are financially supported by Health Canada through the Women's Health Contribution Program. The views herein do not necessarily represent the official policy of Health Canada.