‘Get with the Program!’: pharmaceutical marketing, symptom checklists and self-diagnosis

Text Size: Normal / Medium / Large
Printer-friendly versionPrinter-friendly version
Resource Language: 
English
Media Type: 
Online
Author: 
Mary Ebeling
Edition: 
73(6):825-32
Publisher: 
Social Science and Medicine
Publication Date: 
July 26, 2011

Reviews and analyzes disease awareness campaigns sponsored by pharmaceutical companies that use self-diagnostic tools. Uses the example of premenstrual dysphoric disorder (PMDD) to discuss how the marketing of self-diagnosis can change the patient into a consumer to achieve the aims of drug companies. (Abstract only)

Notes: 
Abstract only is available without subscription. doi: 10.1016/j.socscimed.2011.05.054.