In poor health: women in pharmaceutical advertising

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Resource Language: 
English
Owning Org: 
Canadian Women's Health Network (CWHN)
Media Type: 
Paper
Author: 
Anne Rochon Ford
Edition: 
Vol 7, No.2
Publisher: 
Women Healthsharing
Publication Date: 
1986
Publication Place: 
Toronto, ON

This article explores the portrayals of women in medical advertising. Illustrates how pharmaceutical companies use negative stereotypes of women in order to sell drugs to doctors. Impact on women's health and quality of care. Ethics of drug advertising.