Search Resources (English): Health promotion, Women and Health Protection (WHP)

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Direct-to-consumer prescription drug advertising: when public health is no longer a priority  
http://www.whp-apsf.ca/en/documents/dtca_priority.html

Discusses the problems with direct-to-consumer advertising of prescription drugs and the impacts that such illegal promotion can have on women, especially given the unnecessary medicalization women face. Provides information on Canada's Food and Drug Act that prohibits advertising of prescription drugs directed to the general public and looks at the new federal project, the Health Protection Act, which would introduce some form of direct-to-consumer advertising. (See Details)

Published: 2001