Search Resources (English): Direct-to-consumer advertising

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Direct-to-consumer advertising of prescription drugs: whatever the problem, you can always pop a pill  
http://www.cwhn.ca/sites/default/files/PDF/CEWH/RB/bulletin-vol3no2EN.pdf

Examines the effects of direct-to-consumer advertising (DTCA) of pharmaceuticals.

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Published: 2003
Direct-to-consumer advertising (DTCA) of prescription drugs: not in the best interests of women's health  
http://www.cewh-cesf.ca/PDF/whp/policyWHP.pdf

Analyzes why the issue of DTCA in Canada is of particular concern for women’s health.

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Published: 2005
Drug regulatory failure in Canada: the case of Diane-35  
http://www.whp-apsf.ca/en/documents/diane35.html

Criticizes federal prescription drug regulation using Diane-35 (cyproterone acetate and ethinyl estradiol) as an example.

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Published: 2004
Overview of drug advertising  
http://www.napra.org/Content_Files/Files/advert.pdf

Defines drug advertising and details what drugs can be advertised. Examines which factors determine whether or not a message is drug advertising. Explains Health Canada's role.

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Published: 2003
An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 3: patien  
http://www.chspr.ubc.ca/files/publications/2002/dtca-v3-compsurvey.pdf

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

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Published: 2002
An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 2: litera

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Published: 2002
An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 5: predic

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Published: 2001
An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 4: pills,  
http://www.chspr.ubc.ca/files/publications/2002/dtca-v4-expertsurvey.pdf

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

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Published: 2001
An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 1: executive summary  
http://www.chspr.ubc.ca/files/publications/2002/dtca-v1-execsum.pdf

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

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Published: 2002
Blurring the boundaries: new trends in drug promotion  
http://www.haiweb.org/pubs/blurring/blurring.intro.html

Explores the impact of blurred boundaries between drug promotion and objective information on consumer health, access to appropriate health services, and the information on which treatment decisions are based.

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Published: 1998