Search Resources (English): Prescription drugs, Women and Health Protection (WHP)

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Direct-to-consumer prescription drug advertising: when public health is no longer a priority  
http://www.whp-apsf.ca/en/documents/dtca_priority.html

Discusses the problems with direct-to-consumer advertising of prescription drugs and the impacts that such illegal promotion can have on women, especially given the unnecessary medicalization women face. Provides information on Canada's Food and Drug Act that prohibits advertising of prescription drugs directed to the general public and looks at the new federal project, the Health Protection Act, which would introduce some form of direct-to-consumer advertising. (See Details)

Published: 2001
Direct-to-consumer advertising of prescription drugs  
http://www.whp-apsf.ca/en/documents/dtca.html

Outlines concerns about direct-to-consumer advertising, including lack of public regulation and targeting of already healthy populations.

 (See Details)
Published: 1999
The marketing of fear  
http://www.whp-apsf.ca/en/documents/afr_mrktng.html
Examines the tactics of pharmaceutical companies, especially direct-to-consumer advertising. (See Details)
Published: 2000
Remembering Ruth Cooperstock: women and pharmaceuticals 20 years later  
http://www.whp-apsf.ca/pdf/coopProceedingsEN.pdf
Presents the proceedings of a symposium that examined women and the pharmaceuticals industry. Includes presentations of the three panellists and a brief summary of each of the workshops. (See Details)
Published: 2006
Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross secti  
http://bmj.bmjjournals.com/cgi/content/full/324/7332/278
Examines the relation between direct to consumer advertising and patients' requests for prescriptions and the relation between patients' requests and prescribing decisions. (See Details)
Published: 2002
Submission from WHP to Health Canada in response to Blueprint for Renewal: Transforming Canada's Approach to Regulating Health Products and Food  
http://www.whp-apsf.ca/en/documents/blueprint.html

Critique of Health Canada's “Blueprint for Renewal: Transforming Canada 's Approach to Regulating Health Products and Food.” Discusses direct-to-consumer advertising and the harms to women.

 

 (See Details)
Published: 2006
Drugs, devices and women's health: advocating for protection   
http://www.acewh.dal.ca/pdf/Looking%20Back%20presentations/Rochon%20Ford%20-%20Drugs,%20Devices%20and%20Women%27s%20Health.pdf

Powerpoint presentation on some of the work of Women and Health Protection, including research into the effects of Direct-to-Consumer Advertising (DTCA) of prescrption drugs, the CanWest Charter Challenge, a public forum on silicone gel breast implants, and women and statins.

 (See Details)
Published: March 2009