Direct-to-consumer advertising

Direct-to-consumer advertising

Regulatory requirements for advertising: the distinction between advertising and other activities

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Resource Language: 
English
Translated Title: 
Politique: direction générale des produits de santé et des aliments: distinction entre les activités publicitaires et les autres activités
Media Type: 
Online
Publisher: 
Health Canada
Publication Date: 
1996
Publication Place: 
Ottawa, ON

Describes the distinction between advertising to promote the sale of a drug and activities that are not primarily intended to promote the sale of a drug (e.g., education, scientific exchange). These are the regulations that prohibit Direct-to-Consumer Advertising (DTCA) of prescription drugs.

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Available online.

Myth: direct-to-consumer advertising is educational for patients

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Resource Language: 
English
Translated Title: 
Mythe : la publicité s’adressant directement au consommateur permet d’informer le patient
Media Type: 
Online
Publisher: 
Canadian Health Services Research Foundation
Publication Date: 
September, 2007
Publication Place: 
Ottawa, ON

Discusses and debunks the idea promoted by drug companies that direct-to-consumer advertising of prescription drugs has health benefits for patients. Discusses the risks for patients being prescribed unnecessary drugs, and the astronomical costs that legalizing DTCA in Canada could entail.

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Available online.
Notes: 
Includes bibliographical references.

Drugs, devices and women's health: advocating for protection

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Anne Rochon Ford
Publisher: 
Women and Health Protection
Publication Date: 
March 2009
Publication Place: 
Halifax, NS

Powerpoint presentation on some of the work of Women and Health Protection, including research into the effects of Direct-to-Consumer Advertising (DTCA) of prescrption drugs, the CanWest Charter Challenge, a public forum on silicone gel breast implants, and women and statins.

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Available online.

The push to prescribe: women & Canadian drug policy

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Resource Language: 
English
Media Type: 
Paper
Author: 
Anne Rochon Ford, Ed.
Diane Saibil, Ed.
Publisher: 
Women’s Press (Now owned by Canadian Scolar's Press)
Publication Date: 
July 2009
Publication Place: 
Toronto, ON

Delves into the world of prescription drugs in Canada, and considers the impact on the health of women. From the inadequate testing of many drugs on women in clinical trials, to the sometimes questionable portrayal of women in illegal prescription drug advertising, Canadian drug policy has not always paid attention to how women and men are affected differently. 297pp, Paperback

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Order Information: 
Contact the publishing company to order.
ISBN/ISSN: 
ISBN -13 978-0-88961-478-9
Notes: 
Includes bibliographical references and index.

Complaint letter to Health Canada: Pfizer "toe-tag" ad

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Resource Language: 
English
Translated Title: 
Lettre de plainte à Santé-Canada: publicité « étiquette d'orteil » de Pfizer, 2004.
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Anne Rochon Ford
Publisher: 
Women and Health Protection
Publication Date: 
January 2004

This letter to Health Canada argues that the pharmaceutical manufacturer, Pfizer, has been running television ads with misleading information on cardiovascular risks and using Canadian's fear of death from heart disease in order to promote sales of its product.  It urges Health Canada to take regulatory action on this campaign.

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Complaint letter to Minister Tony Clement regarding DTCA of celebrex

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Resource Language: 
English
Owning Org: 
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Anne Rochon Ford
Publisher: 
Women and Health Protection
Publication Date: 
March 14, 2006

This letter raises concerns about the risks to public health of an advertisement for a prescription drug, Celebrex (celecoxib), that aired on Canadian television. The letter asks Minister Tony Clement to take immediate regulatory action to stop this advertising campaign and to impose sanctions on the sponsor, Pfizer, to prevent future violations.

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Available online only.

Reflections on Depo Provera: Contributions to Improving Drug Regulation in Canada

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Paper
Online
Author: 
Laura Shea
Women and Health Protection
Publisher: 
Women and Health Protection
Publication Date: 
October 2007
Publication Place: 
Toronto, ON

Examines the ongoing story of Depo Provera, including: its regulatory history; how it has been and continues to be used, and; what is known about its safety profile.

Order Information: 
Contact their office to order a copy
ISBN/ISSN: 
ISBN 9780978310424

Charter challenge on drugs ads: A challenge in the wrong direction

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Resource Language: 
English
Owning Org: 
Canadian Women's Health Network (CWHN)
Centres of Excellence for Womens Health (CEWH)
Media Type: 
Paper
Online
Author: 
Women and Health Protection
Edition: 
Vol. 10, N. 2
Publisher: 
Network/Le Réseau
Publication Date: 
Spring/Summer 2008
Publication Place: 
Winnipeg, MB

An update on the Charter challenge on direct-to-consumer prescription drug advertising (DTCA) in Canada from a public interest coalition of groups granted intervener status.

Submission from WHP to Health Canada in response to Blueprint for Renewal: Transforming Canada's Approach to Regulating Health Products and Food

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Resource Language: 
English
Translated Title: 
Soumission d'APSF à Santé Canada en réponse au Plan de renouveau : transformer l'approche de la réglementation des produits de santé et des aliments au Canada
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Women and Health Protection
Publisher: 
Women and Health Protection
Publication Date: 
2006
Publication Place: 
Toronto, Ontario

Critique of Health Canada's “Blueprint for Renewal: Transforming Canada 's Approach to Regulating Health Products and Food.” Discusses direct-to-consumer advertising and the harms to women.

 

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CanWest Charter Challenge on direct-to-consumer advertising of prescription drugs

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Women and Health Protection
Publisher: 
Women and Health Protection
Publication Date: 
2007
Publication Place: 
Toronto, Ontario

Discusses the Charter Challenge case of CanWest Mediaworks against the federal government on the issue of direct-to-consumer advertising  (DTCA). Reviews what the different parties are saying, and shows expert testimony on the specific harm to women of DTCA.

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