Direct-to-consumer advertising

Direct-to-consumer advertising

CanWest's Charter Challenge on prescription drug advertising: a citizen's guide

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Paper
Online
Author: 
Women and Health Protection
Publisher: 
Women and Health Protection
Publication Date: 
2006
Publication Place: 
Toronto, ON

Discusses the background to this legal case, the implications for Canadians, and what you can do.

Available From: 
ISBN/ISSN: 
WHP PHAR.C36 2006

Remembering Ruth Cooperstock: women and pharmaceuticals 20 years later

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Paper
Online
Publisher: 
Women and Health Protection
Publication Date: 
2006
Publication Place: 
Toronto, ON

Presents the proceedings of a symposium that examined women and the pharmaceuticals industry. Includes presentations of the three panellists and a brief summary of each of the workshops.

Available From: 
ISBN/ISSN: 
ISBN 0973870141
WHP PHAR.R46 2005

Disease mongering in drug promotion: do governments have a regulatory role?

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Examines activities financed by drug companies to promote sales by expanding the pool of patients potentially treated by their products, when no benefit in terms of reduced morbidity is likely.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)
Notes: 
Includes bibliographical references.

Pharmaceutical marketing and the invention of the medical consumer

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Kalman Applbaum
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Attempts to demystify some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)

What are the public health effects of direct-to-consumer drug advertising?

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Elizabeth A Almasi
Randall S Stafford
Richard L Kravitz
Peter R Mansfield
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Looks at both sides of the direct-to-consumer drug advertising debate.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (Print)
ISSN 15491676 (Online)
Notes: 
Includes bibliographical references.

Direct-to-consumer advertising of prescription drugs in Canada: what are the public health implications?

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Publisher: 
Health Council of Canada
Publication Date: 
2006
Publication Place: 
Toronto, ON

Describes the status of direct-to-consumer advertising of prescription drugs in Canada, the US and New Zealand and reviews the research evidence on the effects of DTCA on patient and physician behaviours.

Available From: 
ISBN/ISSN: 
ISBN 0973972564
PHAR.M56 2006
Notes: 
Includes bibliographical references.

Patient and physician attitudes and behaviors association with DTC promotion of prescription drugs: summary of FDA survey resear

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Resource Language: 
English
Media Type: 
Online
Author: 
Kathryn J Aikin
John L Swasy
Amie C Braman
Publisher: 
Food and Drug Administration, Center for Drug Evaluation and Research
Publication Date: 
2004
Publication Place: 
Rockville, MD

Explores patient and physician perspectives on DTC advertising as it relates to the healthcare experience. Indicates that DTC advertising has important positive and negative effects.

Available From: 
Notes: 
Includes bibliographical references.

Serotonin and depression: a disconnect between the advertisements and the scientific literature

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Jeffrey R Lacasse
Jonathan Leo
Publisher: 
PLoS Medicine
Publication Date: 
2005
Publication Place: 
San Francisco, CA

Examines direct-to-consumer advertising (DTCA) campaigns for selective serotonin reuptake inhibitor (SSRI) antidepressants. Studies whether claims made in ads can be backed up with scientific evidence.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)
Notes: 
Includes bibliographical references.

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 2: litera

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Morris L Barer
Arminée Kazanjian
Ken Bassett
Robert G Evans
Steve Morgan
Publisher: 
Centre for Health Services and Policy Research
Publication Date: 
2002
Publication Place: 
Vancouver, BC

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Notes: 
Includes bibliographical references.

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 3: patien

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Morris L Barer
Arminée Kazanjian
Ken Bassett
Robert G Evans
Steve Morgan
Publisher: 
Centre for Health Services and Policy Research
Publication Date: 
2002
Publication Place: 
Vancouver, BC

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Notes: 
Includes bibliographical references.
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