Direct-to-consumer advertising

Direct-to-consumer advertising

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 4: pills,

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Morris L Barer
Arminée Kazanjian
Ken Bassett
Robert G Evans
Steve Morgan
Publisher: 
Centre for Health Services and Policy Research
Publication Date: 
2001
Publication Place: 
Vancouver, BC

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Notes: 
Includes bibliographical references.

An assessment of the health system impacts of direct-to-consumer advertising of prescription medicines (DTCA). Volume 5: predic

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Morris L Barer
Arminée Kazanjian
Ken Bassett
Robert G Evans
Steve Morgan
Publisher: 
Centre for Health Services and Policy Research
Publication Date: 
2001
Publication Place: 
Vancouver, BC

Identifies and assesses potential impacts of direct-to-consumer prescription drug advertising on health care delivery in Canada. Estimates the costs of these impacts.

Direct-to-consumer advertising (DTCA) of prescription drugs: not in the best interests of women's health

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Resource Language: 
English
Translated Title: 
La publicité directe des médicaments d'ordonnance (PDMO) : elle n'est pas dans l'intérêt de la santé des femmes
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Women and Health Protection
Publisher: 
Centres of Excellence for Women's Health
Publication Date: 
2005
Publication Place: 
Ottawa, ON

Analyzes why the issue of DTCA in Canada is of particular concern for women’s health.

Notes: 
Includes bibliographical references.

Information, not advertising: women want reliable drug information, not drug advertisements

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Resource Language: 
English
Owning Org: 
Canadian Women's Health Network (CWHN)
Media Type: 
Paper
Online
Author: 
Ellen Reynolds
Publisher: 
Network/Le Réseau
Publication Date: 
2005
Publication Place: 
Winnipeg, MB

Argues against the legalization of direct-to-consumer advertising of prescription drugs in Canada.

ISBN/ISSN: 
ISSN 14800039

A hard pill to swallow

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Resource Language: 
English
Media Type: 
Online
Author: 
Wendy Mesley
Publisher: 
CBC Marketplace
Publication Date: 
2005
Publication Place: 
Toronto, ON

Examines the health risks associated with Diane-35, a drug to treat severe acne, yet marketed as a bill control pill.

Available From: 
CBC

"Julie's Story." From fats to farts: what's stinky about these ads

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Resource Language: 
English
Media Type: 
Online
Author: 
Barbara Bourrier-LaCroix
Publisher: 
Canadian Women's Health Network
Publication Date: 
2005
Publication Place: 
Winnipeg, MB

Targets a recent ad campaign, entitled "Julie's Story," sponsored by Hoffman-LaRoche, makers of Xenical. Describes the side-effects of this drug, and presents a mock ad, entitled "Barbara's Story."

Myth: direct-to-consumer advertising is educational for patients

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Resource Language: 
English
Media Type: 
Paper
Online
Publisher: 
Canadian Health Services Research Foundation
Publication Date: 
2004
Publication Place: 
Ottawa, ON

Looks are the debate surrounding direct-to-consumer drug advertisement and its potential impact on patient education.

Notes: 
Includes bibliographical references.

Drug regulatory failure in Canada: the case of Diane-35

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Publisher: 
Women and Health Protection
Publication Date: 
2004
Publication Place: 
Toronto, ON

Criticizes federal prescription drug regulation using Diane-35 (cyproterone acetate and ethinyl estradiol) as an example.

ISBN/ISSN: 
ISBN 097331172X
WHP HEAP.M56 2004
Notes: 
Includes bibliographical references.

Health concerns for Diane-35: drug advertised widely to teens and doctors in Canada despite health warnings

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Canadian Women's Health Network (CWHN)
Women and Health Protection (WHP)
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Publisher: 
Network/Le Réseau
Publication Date: 
2004
Publication Place: 
Winnipeg, MB

Discusses the health concerns for Diane-35, a combination product advertised as a birth control pill and acne medication. Looks at how this drug is advertised to both physicians and consumers.

ISBN/ISSN: 
ISSN 14800039

Direct-to-consumer advertising of prescription drugs. Prescription for profit: no wonder they're jumping for joy

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Resource Language: 
English
Media Type: 
Online
Author: 
Kathleen O'Grady
Pierre-Paul Pariseau
Publisher: 
Women and Health Protection
Publication Date: 
2003
Publication Place: 
Toronto, ON

Presents a social marketing poster detailing the problems with direct-to-consumer advertising of prescription drugs.

Available From: 
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