Direct-to-consumer advertising

Direct-to-consumer advertising

Direct-to-consumer advertising of prescription drugs. Prescription for profit: no wonder they're jumping for joy

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Resource Language: 
English
Media Type: 
Online
Author: 
Kathleen O'Grady
Pierre-Paul Pariseau
Publisher: 
Women and Health Protection
Publication Date: 
2003
Publication Place: 
Toronto, ON

Presents a social marketing poster detailing the problems with direct-to-consumer advertising of prescription drugs.

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Opening the medicine cabinet: first report on health aspects of prescription drugs: report of the Standing Committee on Health

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Bonnie Brown
Publisher: 
Communication Canada - Publishing
Publication Date: 
2004
Publication Place: 
Ottawa, ON

Provides a study of the health aspects of prescription drugs in Canada. Addresses issues relevant to prescription drugs in Canada. Includes recommendations.

Direct-to-consumer advertising: physicians’ views on its effects on quality of care and the doctor-patient relationship

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Elizabeth Murray
Bernard Lo
Lance Pollack
Karen Donelan
Ken Lee
Publisher: 
The Journal of the American Board of Family Practice
Publication Date: 
2003
Publication Place: 
Lexington, KY

Surveys U.S. physicians' views of the effect of direct-to-consumer advertising for prescription drugs on health service utilization, quality of care, and the doctor-patient relationship.

ISBN/ISSN: 
ISSN 08938652
Notes: 
Includes bibliographical references.

Direct-to-consumer prescription drug advertising: Health Canada's proposals for legislative change

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Resource Language: 
English
Media Type: 
Online
Publisher: 
Canadian Health Coalition
Publication Date: 
2004
Publication Place: 
Ottawa, ON

Discusses proposed changes to the Food & Drugs Act, reviews the main evidence on effects of DTC advertising in the US and New Zealand, and concludes with recommendations.

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ISBN/ISSN: 
PHAR.C36 2004
Notes: 
Includes bibliographical references.

Direct-to-consumer prescription drug advertising in Canada: permission by default?

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
David M. Gardner
Barbara Mintzes
Aleck Ostry
Publisher: 
Canadian Medical Association Journal
Publication Date: 
2003
Publication Place: 
Ottawa, ON

Examines how direct-to-consumer advertising (DTCA)of prescription drugs has developed in Canada, its current status and potential outcomes for health care.

Available From: 
ISBN/ISSN: 
ISSN 00084409
ISSN 08203946
Notes: 
Includes bibliographical references.

How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Morris L. Barer
Richard L. Kravitz
Ken Bassett
Joel Lexchin
Arminée Kazanjian
Robert G. Evans
Richard Pan
Stephen A. Marion
Publisher: 
Canadian Medical Association Journal
Publication Date: 
2003
Publication Place: 
Ottawa, ON

Compares prescribing decisions in an American setting with legal DTCA of prescription drugs and a Canadian setting where DTCA of prescription drugs is illegal, but some cross-border exposure occurs.

Available From: 
ISBN/ISSN: 
ISSN 00084409
ISSN 08203946
Notes: 
Includes bibliographical references.

Direct-to-consumer prescription drug advertising: when preventing harm is no longer a priority

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Resource Language: 
English
Media Type: 
Online
Author: 
DES Action Canada
Publisher: 
DES Action Canada
Publication Date: 
2000
Publication Place: 
Montreal, QC

Raises key concerns, discusses the experience with direct-to-consumer advertising of prescription drugs (DTCA) thus far, and makes policy recommendations that promote women’s health and equality.

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Direct to consumer advertising

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Resource Language: 
English
Media Type: 
Online
Publisher: 
Our Bodies Ourselves
Publication Date: 
2002
Publication Place: 
Boston, MA

Presents a series of articles and web sites that explore the impact and repercussions of direct-to-consumer advertising on women.

Overview of drug advertising

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Resource Language: 
English
Media Type: 
Online
Publisher: 
Health Canada, Therapeutic Products Directorate
Publication Date: 
2003
Publication Place: 
Ottawa, ON

Defines drug advertising and details what drugs can be advertised. Examines which factors determine whether or not a message is drug advertising. Explains Health Canada's role.

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Direct-to-consumer prescription drug advertising: the European Commission's proposals for legislative change

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barbara Mintzes
Publisher: 
Health Action International
Publication Date: 
2001
Publication Place: 
Amsterdam, The Netherlands

Discusses proposed changes to European law to allow advertising of prescription drugs to treat AIDS, diabetes and asthma. Reviews evidence on effects of direct-to-consumer advertising.

ISBN/ISSN: 
PHAR.M56 2001
Notes: 
Includes bibliographical references.
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