Direct-to-consumer advertising

Direct-to-consumer advertising

Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross secti

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Barbara Mintzes
Morris L. Barer
Richard L. Kravitz
Arminée Kazanjian
Ken Bassett
Joel Lexchin
Robert G. Evans
Richard Pan
Stephen A. Marion
Publisher: 
British Medical Journal
Publication Date: 
2002
Publication Place: 
London, UK

Examines the relation between direct to consumer advertising and patients' requests for prescriptions and the relation between patients' requests and prescribing decisions.

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Notes: 
Includes bibliographical references.

The marketing of fear

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Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Ray Moynihan
Publisher: 
Australian Financial Review
Publication Date: 
2000

Examines the tactics of pharmaceutical companies, especially direct-to-consumer advertising.

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Just say no to "direct to consumer advertising": fight the war on advertising drugs

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Resource Language: 
English
Media Type: 
Paper
Author: 
Shannon Batt
Jessica Bailey
Heather Anderson
Publisher: 
ad/vice
Publication Date: 
2001
Publication Place: 
Halifax, NS

Expresses concerns about direct-to-consumer advertising of prescription drugs through the use of essays, ad clips, and letters from pharmaceutical companies and Health Minister Allan Rock.

ISBN/ISSN: 
PHAR.A29 2001

Direct-to-consumer advertising of prescription drugs

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Women and Health Protection
Publisher: 
Women and Health Protection
Publication Date: 
1999
Publication Place: 
Toronto, ON

Outlines concerns about direct-to-consumer advertising, including lack of public regulation and targeting of already healthy populations.

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Notes: 
Includes bibliographical references.

Promoting health or pushing drugs? A critical examination of marketing pharmaceuticals

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Resource Language: 
English
Media Type: 
Paper
Author: 
Andrew Chetley
Barbara Mintzes
Publisher: 
Health Action International
Publication Date: 
1992
Publication Place: 
Amsterdam, The Netherlands

Discusses what constitutes drug promotion, its cost to the industry, at what point promotion becomes inappropriate and the consequence of uncontrolled drug promotion.

ISBN/ISSN: 
ISBN 9074006035
PHAR.C48 1992

Direct-to-consumer prescription drug advertising: when public health is no longer a priority

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Online
Author: 
Barbara Mintzes
Rosanna Baraldi
Working Group on Women and Health Protection
Publisher: 
Women and Health Protection and DES Action Canada
Publication Date: 
2001

Discusses the problems with direct-to-consumer advertising of prescription drugs and the impacts that such illegal promotion can have on women, especially given the unnecessary medicalization women face. Provides information on Canada's Food and Drug Act that prohibits advertising of prescription drugs directed to the general public and looks at the new federal project, the Health Protection Act, which would introduce some form of direct-to-consumer advertising.

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ISBN/ISSN: 
CEX PHAR.M56 2001

Illegal direct-to-consumer prescription drug advertising in Canada, 1999 to 2001: when drug companies skirt the law and the gove

Text Size: Normal / Medium / Large
Resource Language: 
English
Owning Org: 
Centres of Excellence for Womens Health (CEWH)
Women and Health Protection (WHP)
Media Type: 
Paper
Author: 
Working Group on Women and Health Protection
DES Action Canada
Publisher: 
Working Group on Women and Health Protection and DES Action Canada
Publication Date: 
2002
Publication Place: 
Montreal, QC

Follows a campaign and complaint process regarding direct-to-consumer advertising of prescription drugs.

Available From: 
ISBN/ISSN: 
CEX PHAR.I45 2002

Problem drugs pack

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Resource Language: 
English
Media Type: 
Paper
Author: 
Andrew Chetley
Publisher: 
Health Action International
Publication Date: 
1994
Publication Place: 
Amsterdam, The Netherlands

Provides an information pack on various categories of problem drugs and special prescribing needs for women, children and the elderly. Highlights examples of unethical & double standards in marketing.

Blurring the boundaries: new trends in drug promotion

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Barabara Mintzes
Publisher: 
Health Action International
Publication Date: 
1998
Publication Place: 
Amsterdam, The Nethelands

Explores the impact of blurred boundaries between drug promotion and objective information on consumer health, access to appropriate health services, and the information on which treatment decisions are based.

ISBN/ISSN: 
PHAR.M56 1998
Notes: 
<p>Includes bibliographical references. --- Review, Network Fall 1998: Blurring the Boundaries: New Trends in Drug Promotion takes a critical look at the new "partnerships" between the pharmaceutical industry and health and social services. It examines new trends in the way medicines are marketed and points out the imbalance between the amount of money shovelled into pharmaceutical advertising and the amount put into independent research on the drugs advertised. Just in time for our own Health Protection Branch's "transition", Barbara Mintzes' study for Health Action International gives several recommendations on regulating and monitoring drug promotion. "At stake here," says Mintzes, "is whether consumer health or commercial interests are to be given priority."</p>

Direct-to-consumer advertising: public perceptions of its effects on health behaviors

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Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Elizabeth Murray
Bernard Lo
Lance Pollack
Karen Donelan
Ken Lee
Publisher: 
The Journal of the American Board of Family Practice
Publication Date: 
2004
Publication Place: 
Lexington, KY

Studies public perceptions of the effect of direct-to-consumer advertising of prescription medications on health behaviors, health care utilization, and the doctor-patient relationship.

Notes: 
Includes bibliographical references.
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