Marketing

Marketing

Bigger and better: how Pfizer redefined erectile dysfunction

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Joel Lexchin
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Examines how Pfizer transformed Viagra from an effective product for erectile dysfunction due to medical problems into a drug that "normal" men can use to enhance their ability to achieve an erection and to maintain it for a longer period of time.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)
Notes: 
Includes bibliographical references.

Pharmaceutical marketing and the invention of the medical consumer

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Online
Author: 
Kalman Applbaum
Publisher: 
PLoS Medicine
Publication Date: 
2006
Publication Place: 
San Francisco, CA

Attempts to demystify some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.

Available From: 
ISBN/ISSN: 
ISSN 15491277 (print)
ISSN 15491676 (online)

Selling sickness: how the world's biggest pharmaceutical companies are turning us into patients

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Author: 
Ray Moynihan
Alan Cassels
Publisher: 
Greystone Books
Publication Date: 
2005
Publication Place: 
Vancouver, BC

Reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits.

Available From: 
ISBN/ISSN: 
ISBN 1553651316
PHAR.M68 2005
Notes: 
Includes bibliographical references and index.

You are the target: big tobacco: lies, scams: now the truth

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Author: 
Georgina Lovell
Publisher: 
Chryan Communications
Publication Date: 
2002
Publication Place: 
Vancouver, BC

Looks at the deep layers of deception underlying the smooth surface of tobacco marketing.

ISBN/ISSN: 
ISBN 0973067004
SMOK.L68 2002
Notes: 
Includes bibliographical references and index.

Health promotion strategies & methods

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Paper
Author: 
Garry Egger
Ross Spark
James lawson
Rob Donovan
Publisher: 
McGraw-Hill Book Company Australia Pty Limited
Publication Date: 
1999
Publication Place: 
Roseville NSW, Australia

Articulates the kep principles and processes of health promotion to enable pactitioners to select, plan and implement effective programs for the promotion of better health for any issue, group or location.

Available From: 
ISBN/ISSN: 
HEAP.H4397 1999
ISBN 0074704834
Notes: 
Includes bibliographical references.

Think before you pink

Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Online
Publisher: 
Breast Cancer Action
Publication Date: 
2003
Publication Place: 
San Francisco, CA

Provides a web site that examines the cosmetics industry's "pink ribbon" campaigns, especially in light of the fact that many cosmetics contain toxic ingredients that may be linked to breast cancer.

Available From: 

Market-Media International Corp

Text Size: Normal / Medium / Large
Organization Type: 
NGO - Non Government Organization
Street Address: 
4507 Cedarcrest Ave
City: 
North Vancouver
Province: 
BC
Postal/ZIP Code: 
V7R 3R2
Internal Notes : 
Empty record- only adress found

CB Direct Marketing International Inc.

Text Size: Normal / Medium / Large
Organization Type: 
NGO - Non Government Organization
Street Address: 
803 - 402 West Pender St
City: 
Vancouver
Province: 
British Columbia
Postal/ZIP Code: 
V6B 1T6
Internal Notes : 
Empty record, updated link
Syndicate content