DTCA

Regulatory requirements for advertising: the distinction between advertising and other activities

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Resource Language: 
English
Translated Title: 
Politique: direction générale des produits de santé et des aliments: distinction entre les activités publicitaires et les autres activités
Media Type: 
Online
Publisher: 
Health Canada
Publication Date: 
1996
Publication Place: 
Ottawa, ON

Describes the distinction between advertising to promote the sale of a drug and activities that are not primarily intended to promote the sale of a drug (e.g., education, scientific exchange). These are the regulations that prohibit Direct-to-Consumer Advertising (DTCA) of prescription drugs.

Available From: 
Order Information: 
Available online.

Myth: direct-to-consumer advertising is educational for patients

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Resource Language: 
English
Translated Title: 
Mythe : la publicité s’adressant directement au consommateur permet d’informer le patient
Media Type: 
Online
Publisher: 
Canadian Health Services Research Foundation
Publication Date: 
September, 2007
Publication Place: 
Ottawa, ON

Discusses and debunks the idea promoted by drug companies that direct-to-consumer advertising of prescription drugs has health benefits for patients. Discusses the risks for patients being prescribed unnecessary drugs, and the astronomical costs that legalizing DTCA in Canada could entail.

Order Information: 
Available online.
Notes: 
Includes bibliographical references.
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