Pink ribbon blues: how breast cancer culture undermines women's health

Discusses how "pink ribbon culture" has brought breast cancer advocacy much attention, but argues that it has not had the desired effect of improving women's health and may have done the opposite. Highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo.Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease.