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Home > ‘Get with the Program!’: pharmaceutical marketing, symptom checklists and self-diagnosis

‘Get with the Program!’: pharmaceutical marketing, symptom checklists and self-diagnosis

Tagged :
Print [7]
Text Size: Normal / Medium / Large
Resource Language: 
English
Media Type: 
Online
Author: 
Mary Ebeling
Edition: 
73(6):825-32
Publisher: 
Social Science and Medicine
Publication Date: 
July 26, 2011

Reviews and analyzes disease awareness campaigns sponsored by pharmaceutical companies that use self-diagnostic tools. Uses the example of premenstrual dysphoric disorder (PMDD) to discuss how the marketing of self-diagnosis can change the patient into a consumer to achieve the aims of drug companies. (Abstract only)

URLs: 
http://www.ncbi.nlm.nih.gov/pubmed/21835526 [8]
Notes: 
Abstract only is available without subscription. doi: 10.1016/j.socscimed.2011.05.054.

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Source URL: http://www.cwhn.ca/en/node/45691

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[2] http://www.cwhn.ca/en/taxonomy/term/6109
[3] http://www.cwhn.ca/en/taxonomy/term/4151
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[7] http://www.cwhn.ca/print/45691
[8] http://www.ncbi.nlm.nih.gov/pubmed/21835526