Through our partnerships with community, regional, and national groups, we aim to:
- Make it harder for children and youth to start smoking or use other tobacco products (Prevention)
- Protect the public from involuntary exposure to second-hand tobacco smoke (Protection)
- Make it easier for those addicted to tobacco products to quit (Cessation)
- Educate the public about the tactics and strategies used by the tobacco industry to target youth and increase uptake and consumption (Denormalization)